The Free the V team from Unilever US came to us to create an unforgettable experience for their guests. Free the V is a 'build your own' period kit designed for every type of woman. They needed a way to start a conversation with their user and truly find out what their needs were and provide a perfectly customized solution for them at the end of the questionnaire.
Through a clean and minimal approach with strategic customizations to add personality, the simple yet detailed framework draws your attention to what matters - the eco-friendly high quality products. We leveraged a third party application to incorporate a subscription model combining luxury with convenience which resulted in helping women feel confident and stress free when it came to their period. We assisted in bringing their vision to life to thrive in a crowded market and showcase themselves as an industry leader.