Dove is a brand routed in authenticity. We partnered with the Dove UK team to build a personalization gifting website that allowed the user to customize their Limited Edition Dove body cream. It was important to have an easy to use landing page but to produce a site that was playful and warm, with a premium elevated energy.
Shopify was the perfect pairing to support this campaign. It was important for us to accurately capture Dove's true character and reflect it's core values and style. We wanted to help uplift this campaign to speak to both new and existing customers, while giving it a personalized component.